Our Vision in Cynar

Cynar believes in sustainability in its broadest sense, taking a lead from Mother Nature who wastes practically nothing and reuses almost everything. Sustainability applies as much to our own talents, approaches and outlook as it does to recycling a yoghurt carton. Therefore where there is the skill, talent, and willingness to do something with an invested resource that makes a difference, then we should do it. Michael Murray, Cynar Founder and CEO, saw the opportunity to do exactly this in Cynar.

“We are modern day alchemists. We do something extraordinary which is to take what the world thinks of as problematic rubbish and we turn it into something of value: we provide a technology for transformation.“.

At Cynar we are realistic idealists and we know that in order for a business to be sustainable and capable of bringing change, it must be commercially viable. Otherwise it will become just another great idea that did not make it. Profit is necessary to sustain our business and our business model achieves this, but it is not our only ‘bottom line’. Our bottom line is quadrupled to include profit, external environment, community and internal environment. It is in this way that we, and other companies like us, can co-create the circular economy which we believe is our planet’s only future.

“Our Technology provides the means of using the solution to one huge problem (piles of waste plastic) to solve another huge problem (over reliance on fossil fuels as an energy source). We can shift the collective perception so that we view resource more broadly - a rubbish dump becomes an above-ground mine.“.

The Cynar Technology has an extraordinary number of applications - it really is as useable to power an African village as it is in a commercial or manufacturing facility. Michael speaks at many conferences on global waste, renewable energy, climate change and ecological problems such as UNEP plastic debris and ocean recovery alliance.